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How To Use Twitter To Attract New Clients?

Written on October 21, 2015 by

Filed Under: Twitter Marketing

 

When speaking with business clients, one of the most common questions I hear is:

“How do I use Twitter to attract new clients?

The answer – Get more Twitter followers…

Though this sounds like an easy task, for some it can be quite an undertaking.

Here’s a few of my favorite ways to increase twitter followers FAST.

When trying to get more Twitter followers for business purposes, one of the first things you’ll want to do is post a variety of interesting tweets. These Tweets should be comprised of useful tips, quotes, video, pictures, ReTweets from other users and ReTweets from authority figures within your targeted niche.

In addition to “tweeting” interesting and informative content, it is also VERY important to fill out your twitter profile “BIO” carefully and thoughtfully (you can see this field on the right side of your twitter profile which describes what your twitter account is about).

I would highly suggest that you include some interesting and informative info about you. This I very important because people like to feel like they are exchanging Tweets with a REAL person not just an organization.

Some research even suggests that if you provide BIO information the number of people who will follow you back is significantly greater than if you leave this important area of your Twitter account blank.

Another very important element of getting  twitter followers is your twitter profile image. Using colorful images (preferably of a “person” not an “object “) instead of the default image is much more noticeable and will yield much better results.

If you plan on leveraging Twitter for business it is imperative that you use a well-designed “custom Twitter background. This background should be consistent to the look and feel of your business colors and preferably consistent to the colors associated with your web site. This will contribute greatly to your “branding” efforts.

If you’re not a graphic designer or have trouble with graphics try visiting this link where you can download twitter background images for FREE: FREE Twitter backgrounds download

One of the easiest ways to find interesting people that will typically follow you back is to visit Twitter Directories. Here’s a few of the best Twitter Directories where you can find people  to follow that typical follow you back.

wefollow.com
tweetfind.com
twitr.org
twellow.com
justtweetit.com
twitdir.com
geofollow.com .

Many of the Twitter Directories allow you to search and find targeted people under relevant categories.

I would suggest that you find people who have lots of followers (at least 10,000 or more) as these people generally did not gain this number of followers by ignoring those who have followed them.

If you want to get ‘targeted’ followers (people who are interested in a specific market or business niche) one of the best way to do this is to find Twitter profiles with the same subject matter that interest you.  Once you find a “like profile”, simply follow “their” followers.

In addition, you can also find targeted people to follow (once you’ve gained a 1000 followers or so…) by logging into this service, MyTweeple.com with your twitter profile username and password and searching through your followers (you do this by clicking on link ‘Your Followers’ and by sorting them clicking on drop down menu in which you can sort them by number of followers).

Another very important thing to remember is that after following a large block of uses you should wait for at least 24 hours prior to repeating this process. Following and Unfollowing large blocks of users in a single 24 hour period could result in a suspended Twitter account, therefore be very careful with respect to the time frames when you engage in  this type of activity.

There is one awesome automated twitter tool that I highly recommend that could be very useful with respect to this process (mass following/unfollowing). This twitter tool is called TweetAttacks. With this automated twitter tool you can unfollow all those that don’t follow you with one single click and also with one click to follow someone else’s followers. If you’re planning on leveraging Twitter for business this tool can save you quite a bit of time and effort. The tool also has many other useful features that can help you build a nice Twitter following and provide you with opportunities to increase prospects and clients.

 CLICK HERE to find out more about this automated twitter tool

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    5 Twitter Marketing Mistakes To Avoid Like The Plague

    Written on October 6, 2015 by

    Filed Under: Twitter Marketing

    Twitter continues to evolve into a major advertising force for business of all sorts.  Businesses are using tweets to create additional branding for their products and services and communicate with their clients and prospects. The fact that Twitter is a real time medium has truly attracted many firms to the platform and indications are this trend will not dwindle as some initially suggested.

    Because Twitter is a social networking medium and not just a distribution channel for promotional copy we have identified a few pitfalls that you may want to avoid if you’re new to Twitter marketing.  Neophyte Twitter marketers fall prey to these simple mistakes that invariably sabotage their marketing efforts and dilute Twitter followers.

    1 – Using The Wrong Image On Your Twitter Profile

    If you’re trying to create buzz on Twitter and attract people to your offerings the last thing you need is anonymity.  Remember, Twitter is a “social” network; therefore people are attracted to following other “people”.  If you have chosen an image for your Twitter profile that is not consistent with your business, product or service, you have immediately sabotaged your efforts.  Personalize your Twitter profile with an image that is consistent to your marketing campaign. This enhances the value of your brand and attracts others that are interested in your niche.

    2- Using A Generic Twitter Page Design For Your Twitter Profile Page

    There’s absolutely nothing wrong with the default Twitter page designs if you’re going to be Tweeting about what you had for dinner last night or who you happen to think the most popular celebrity happens to be… however, if you’re trying to develop a following for commercial purposes I’m afraid this approach just won’t cut it. Take a look at the most popular profiles… they’re all highly personalized to reflect a specific brand or business niche.

    Take your time and make the effort to personalize your Twitter profile. Make sure it is consistent with the message and the theme that you’re trying to convey. You can purchase a customized Twitter profile or have someone actually customize your Twitter profile to reflect the look and feel of your commercial offering.

    A generic Twitter profile when used for commercial exposure simply sends the wrong measure.

    3- You Constantly Tweet Promotions And Advertisements To Your Followers!

    Entering into the Twitter realm is like walking into a convention hall that’s filled with thousands of people, with a multitude of interest.  Some of these people may very well be interested in your offers, but some simply won’t be. Imagine walking into this type of environment, totally new, with no relationship ties established. You then proceed to stand on a table and shout promotional lines and persuasive statements about your offers in hopes to gain recognition and exposure. This strategy probably won’t go over very well.

    Think about it, do you enjoy being bombarded with commercial based conversations by friends and associates? Probably not… right?

    If you were to walk into that convention hall, stand on a table and begin shouting about your great product, service or offering that’s exactly what you are doing. Unfortunately, this is the default behavior of most Twitter newcomers. This will quickly get you tagged as a Twitter spammer. Avoid this behavior like the plague. Mix up your tweets. Throw in a little humor, a famous quote, a funny video and gently mix in your promotions. Get personal to develop new relationships that allow you to cultivate new prospects. Remember, Twitter is simply an introductory medium. The final objective is to encourage a visit to your web site and ultimately to your opt-in form. Here’s a better approach…

    Do your homework… search for Twitter conversations that reflect “mutual interest”, then simply approach a person or two, by contributing to the conversation.  This approach lays the foundation for reciprocal conversation which could lead to new relationships and ultimately more business prospects.

    Don’t make the mistake of bombarding the Twitter community with a constant string of promotional Tweets about your products, services or programs. Twitter is first and foremost a “social networking” medium. A place to exchange ideas, exchange conversation and interact with others on subject matter that is of mutual interest. Do yourself a favor and mix up those Tweets instead of deploying a constant string of promotional copy.

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    Twitter

    Written on October 30, 2015 by

    Filed Under: Twitter Inc.

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