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5 Twitter Marketing Mistakes To Avoid Like The Plague

Written on October 6, 2015 by

Filed Under: Twitter Marketing

Twitter continues to evolve into a major advertising force for business of all sorts.  Businesses are using tweets to create additional branding for their products and services and communicate with their clients and prospects. The fact that Twitter is a real time medium has truly attracted many firms to the platform and indications are this trend will not dwindle as some initially suggested.

Because Twitter is a social networking medium and not just a distribution channel for promotional copy we have identified a few pitfalls that you may want to avoid if you’re new to Twitter marketing.  Neophyte Twitter marketers fall prey to these simple mistakes that invariably sabotage their marketing efforts and dilute Twitter followers.

1 – Using The Wrong Image On Your Twitter Profile

If you’re trying to create buzz on Twitter and attract people to your offerings the last thing you need is anonymity.  Remember, Twitter is a “social” network; therefore people are attracted to following other “people”.  If you have chosen an image for your Twitter profile that is not consistent with your business, product or service, you have immediately sabotaged your efforts.  Personalize your Twitter profile with an image that is consistent to your marketing campaign. This enhances the value of your brand and attracts others that are interested in your niche.

2- Using A Generic Twitter Page Design For Your Twitter Profile Page

There’s absolutely nothing wrong with the default Twitter page designs if you’re going to be Tweeting about what you had for dinner last night or who you happen to think the most popular celebrity happens to be… however, if you’re trying to develop a following for commercial purposes I’m afraid this approach just won’t cut it. Take a look at the most popular profiles… they’re all highly personalized to reflect a specific brand or business niche.

Take your time and make the effort to personalize your Twitter profile. Make sure it is consistent with the message and the theme that you’re trying to convey. You can purchase a customized Twitter profile or have someone actually customize your Twitter profile to reflect the look and feel of your commercial offering.

A generic Twitter profile when used for commercial exposure simply sends the wrong measure.

3- You Constantly Tweet Promotions And Advertisements To Your Followers!

Entering into the Twitter realm is like walking into a convention hall that’s filled with thousands of people, with a multitude of interest.  Some of these people may very well be interested in your offers, but some simply won’t be. Imagine walking into this type of environment, totally new, with no relationship ties established. You then proceed to stand on a table and shout promotional lines and persuasive statements about your offers in hopes to gain recognition and exposure. This strategy probably won’t go over very well.

Think about it, do you enjoy being bombarded with commercial based conversations by friends and associates? Probably not… right?

If you were to walk into that convention hall, stand on a table and begin shouting about your great product, service or offering that’s exactly what you are doing. Unfortunately, this is the default behavior of most Twitter newcomers. This will quickly get you tagged as a Twitter spammer. Avoid this behavior like the plague. Mix up your tweets. Throw in a little humor, a famous quote, a funny video and gently mix in your promotions. Get personal to develop new relationships that allow you to cultivate new prospects. Remember, Twitter is simply an introductory medium. The final objective is to encourage a visit to your web site and ultimately to your opt-in form. Here’s a better approach…

Do your homework… search for Twitter conversations that reflect “mutual interest”, then simply approach a person or two, by contributing to the conversation.  This approach lays the foundation for reciprocal conversation which could lead to new relationships and ultimately more business prospects.

Don’t make the mistake of bombarding the Twitter community with a constant string of promotional Tweets about your products, services or programs. Twitter is first and foremost a “social networking” medium. A place to exchange ideas, exchange conversation and interact with others on subject matter that is of mutual interest. Do yourself a favor and mix up those Tweets instead of deploying a constant string of promotional copy.

4- You Don’t Shorten Your URL’s (hyperlinks) – “When You Use A Long Link Your Tweet Stinks…”

This may come as a surprise to you but seasoned tweeters simply don’t use long URL’s in their tweets.

One of the most fundamental reasons is based on the simple 140 character Twitter format limit. If someone wants to “ReTweet” your tweet, an extra long URL may be a hindrance to doing so… there’s simply not enough characters left to do so…

URL’s that look something like this http://www.xxxxxxxxx/5555.aaabbbccc.html serves as a sure fire sign that you are new to Twitter community and probably don’t understand basic Twitter etiquette.  Use one of the many free services available to shorten those URL’s (like bit.ly), it’s easy, simply and will rid you of the neon light that flashes on your forehead and distinguishes you as a Twitter newbie!

5- You Never Send Thank You Messages To Your Followers

Once you began to gain followers, it’s always a good idea to send an instant “Thank You” message to those who have CHOSEN to follow you. Understandably, you may think that this is a laborious task however  there are ways to circumvent the time required to execute this simple yet thoughtful gesture.

Try automating the process with service like  http://www.socialoomph.com which can cut down on the tedious task of following up with new followers and save you lots of time. This approach can also start many online conversations for you.

Try following these simple suggestions and your initial Twitter experience will be much more productive.

The Twitter Marketing Tool for Business


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Comments (1)

Banner Design says:

2010-03-28 07:50:05    


These common mistakes may cost affiliate marketers a large chunk of their profit everyday unless they are avoided or rectified. Banner Design

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