Using Twitter Operators for Market Targeting
Written on April 3, 2010 by twittermarketer
Filed Under: Twitter Marketing
Using Twitter Operators for Market Targeting
Though Twitter is an excellent tool for targeting specific niches, many businesses have yet to harness the full power of Twitter’s advanced search capabilities. These useful features can fine tune your online marketing efforts and energize your Twitter advertising campaigns.
In fact, one of the most useful features offered by Twitter is the advanced search feature. Understanding Twitter’s advanced search feature can help you “zero in” on specific followers, conversations and topics relevant to your Twitter market segment.
Let’s take a look at a few of the advanced Twitter search operators that can help businesses take full advantage of their Twitter marketing campaigns.
Using the Twitter “Location” Search Filter
By simply using the “near:” operator you can filter tweets that mention specific content relative to your “targeted keyword” and add an identifiable locale indicator. This approach is extremely useful when you want to target Tweeters in specific locations.
For example, I might use a specific location filter to find people mentioning Bowties (a men’s store in Chicago) without finding every mention of the garment that men wear, or other non-relevant results, the filter might look like this:
- bowties near:Chicago
- bowties near:Chicago within:20mi
Searching by location can be extremely useful, but it is important to keep in mind that your advanced search will miss specific tweets from people with invalid, bogus or improperly formatted location information. Recently, the location search was almost rendered useless when many users around the world opted to set their Twitter location to Tehran, Iran during the Iranian elections and political unrest. Of course, this totally skewed the effective use of this filter because of invalid location information settings of users. Regardless of the occasional drawbacks and glitches, filtering your Twitter searches by locale can geographically target your Twitter marketing.
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