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Seesmic (Twitter, Facebook, Chatter, Google Buzz)

Written on October 29, 2015 by

Filed Under: Seesmic

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    Geo-Targeting Using Twitter Marketing

    Written on September 30, 2015 by

    Filed Under: Twitter Marketing


    For months local businesses have pondered the idea of the using Twitter marketing and advertising to reach local customers and prospects. Sure, Twitter is a great tool for distributing content about products, services or even communicating with customer and prospects but can it be used to geographically target specific regions of the country or possibly targeted geographical market segments.

    The answer to this question lies in the beauty of Twitter geo-targeting combined with a unique list of followers developed by targeting relevant keywords within your business niche.

    As you develop a targeted list of followers it becomes easier to geo-target your list with the help of the Twitter‘s “tweet with your location” feature.

    This feature allows you to selectively add location information to your tweets.  It is important to understand that this is an optional feature that adds your location information to individual tweets as you compose your Twitter content.

    The location feature is available on desktop applications and/or mobile devices that support the feature. When you compose and send a tweet the location information that is shared publicly can be either your exact location (your coordinates) or your place (like a neighborhood or town). You can easily turn “Tweet with Location” on or off at any time. This will clear your location before you tweet for messages that do not require geo-targeting. You can also opt to delete all your past location data with a single click which makes the functionality of this feature even easier to manage.

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    Turbo Charging Your Company’s Twitter Marketing Debut…

    Written on September 28, 2015 by

    Filed Under: Twitter Marketing

    Using Twitter for business has become a viable marketing and communication source for most businesses.  The way in which businesses capitalized on their Twitter presence is varied and has also evolved since Twitter’s inception. Primarily businesses are using Twitter as an informative tool or a tool to establish and engage customers and prospects in conversation.

    If you’re developing a Twitter strategy for your business it is very important to establish your goals with respect to your Twitter marketing. There are two main questions that you need to address when developing your Twitter campaigns.

    1 – Will we use our Twitter campaign to inform customers about our brand and products? This approach is typically most prominent when businesses launch their inaugural campaigns.

    2- Will we use our Twitter campaign to interact with customers and prospects to drive conversations about our product or service?

    This approach also works well, however it is important to note that using Twitter to stir conversation with customers can quickly evolve into an extension of your customer service department which may or may not expose customer service issues to quite a large audience. Conversely, if properly orchestrated Twitter can serve as an additional soundboard for positive buzz about your company.

    Most firms that use Twitter for business initially take the “let’s poke it with a stick and see what happens” approach. This approach can lead to varied results due to the lack of well defined goals.

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