To Tweet or Not To Tweet, That Is The Question…
Written on April 3, 2010 by twittermarketer
Filed Under: Twitter Marketing
You see it everywhere, “Follow Us On Twitter”. Does this phenomenon fit your business model or is it simply a fad? That’s the question that many business owners, CEO’s and savvy managers find themselves addressing these days. What is the advantage of using Twitter for your business?
“Isn’t Twitter simply a tool for “the young crowd”? This is a question that’s often asked by business owners, marketing managers and those more familiar with traditional marketing channels. “I’ve tried it a time or two but it seems to be awkward to use and I simply don’t get it”, a mid-level executive explains. These comments are all too familiar when we asked businesses about their experience with Twitter.
Is Twitter an effective marketing tool for businesses that typically market using traditional means? Let’s take a look at the facts to see if we can get to the bottom of the Twitter question.
- In February 2010 Twitter reported 1382% growth over the previous year, quite impressive by any standard
- In February 2009 adults age 35-49 had the largest representation on Twitter, quite a surprising statistic for many businesses that assume Twitter is for kids
- At the beginning of the year 2009, 750,000 people gained access to Twitter by way of their mobile devices, a clear indication that Twitter has integrated its way into our fast moving, always on the go society.
- The average Twitter user heads for Twitter at least 14 times during any given month, that’s exposure that clearly demands the attention of most businesses and marketers.
- The average Twitter user spends approximately 7-8 minutes on the Twitter once they arrive to the site. This is certainly not bad, considering the average web surfer typically remains on a single web page for only a few seconds and at most a minute or two.
For most companies, these statistics are simply to impressive to be ignored. Setting up shop on Twitter can quickly and easily provide businesses with an additional communication channel to reach their existing customers as well as new prospects. Twitter is no longer a tool for kids, its serious business and businesses are jumping on board quickly once they gain full understanding of the marketing benefits of Tweeting.
