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Posts Tagged targeting

Using Twitter Operators for Market Targeting

Written on October 14, 2015 by

Filed Under: Twitter Marketing

Using Twitter Operators for Market Targeting

Though Twitter is an excellent tool for targeting specific niches, many businesses have yet to harness the full power of Twitter’s advanced search capabilities. These useful features can fine tune your online marketing efforts and energize your Twitter advertising campaigns.

In fact, one of the most useful features offered by Twitter is the advanced search feature. Understanding Twitter’s advanced search feature can help you “zero in” on specific followers, conversations and topics relevant to your Twitter market segment.

Let’s take a look at a few of the advanced Twitter search operators that can help businesses take full advantage of their Twitter marketing campaigns.

Using the Twitter “Location” Search Filter

By simply using the “near:” operator you can filter tweets that mention specific content relative to your “targeted keyword” and add an identifiable locale indicator. This approach is extremely useful when you want to target Tweeters in specific locations.

For example, I might use a specific location filter to find people mentioning Bowties (a men’s store in Chicago) without finding every mention of the garment that men wear, or other non-relevant results, the filter might look like this:

  • bowties near:Chicago
  • bowties near:Chicago within:20mi

Searching by location can be extremely useful, but it is important to keep in mind that your advanced search will miss specific tweets from people with invalid, bogus or improperly formatted location information. Recently, the location search was almost rendered useless when many users around the world opted to set their Twitter location to Tehran, Iran during the Iranian elections and political unrest. Of course, this totally skewed the effective use of this filter because of invalid location information settings of users. Regardless of the occasional drawbacks and glitches, filtering your Twitter searches by locale can geographically target your Twitter marketing.

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Geo-Targeting Using Twitter Marketing

Written on September 30, 2015 by

Filed Under: Twitter Marketing


For months local businesses have pondered the idea of the using Twitter marketing and advertising to reach local customers and prospects. Sure, Twitter is a great tool for distributing content about products, services or even communicating with customer and prospects but can it be used to geographically target specific regions of the country or possibly targeted geographical market segments.

The answer to this question lies in the beauty of Twitter geo-targeting combined with a unique list of followers developed by targeting relevant keywords within your business niche.

As you develop a targeted list of followers it becomes easier to geo-target your list with the help of the Twitter‘s “tweet with your location” feature.

This feature allows you to selectively add location information to your tweets.  It is important to understand that this is an optional feature that adds your location information to individual tweets as you compose your Twitter content.

The location feature is available on desktop applications and/or mobile devices that support the feature. When you compose and send a tweet the location information that is shared publicly can be either your exact location (your coordinates) or your place (like a neighborhood or town). You can easily turn “Tweet with Location” on or off at any time. This will clear your location before you tweet for messages that do not require geo-targeting. You can also opt to delete all your past location data with a single click which makes the functionality of this feature even easier to manage.

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Turbo Charging Your Company’s Twitter Marketing Debut…

Written on September 28, 2015 by

Filed Under: Twitter Marketing

Using Twitter for business has become a viable marketing and communication source for most businesses.  The way in which businesses capitalized on their Twitter presence is varied and has also evolved since Twitter’s inception. Primarily businesses are using Twitter as an informative tool or a tool to establish and engage customers and prospects in conversation.

If you’re developing a Twitter strategy for your business it is very important to establish your goals with respect to your Twitter marketing. There are two main questions that you need to address when developing your Twitter campaigns.

1 – Will we use our Twitter campaign to inform customers about our brand and products? This approach is typically most prominent when businesses launch their inaugural campaigns.

2- Will we use our Twitter campaign to interact with customers and prospects to drive conversations about our product or service?

This approach also works well, however it is important to note that using Twitter to stir conversation with customers can quickly evolve into an extension of your customer service department which may or may not expose customer service issues to quite a large audience. Conversely, if properly orchestrated Twitter can serve as an additional soundboard for positive buzz about your company.

Most firms that use Twitter for business initially take the “let’s poke it with a stick and see what happens” approach. This approach can lead to varied results due to the lack of well defined goals.

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To Tweet or Not To Tweet, That Is The Question…

Written on September 27, 2015 by

Filed Under: Twitter Marketing

You see it everywhere, “Follow Us On Twitter”.  Does this phenomenon fit your business model or is it simply a fad? That’s the question that many business owners, CEO’s and savvy managers find themselves addressing these days. What is the advantage of using Twitter for your business?

“Isn’t Twitter simply a tool for “the young crowd”? This is a question that’s often asked by business owners, marketing managers and those more familiar with traditional marketing channels.  “I’ve tried it a time or two but it seems to be awkward to use and I simply don’t get it”, a mid-level executive explains. These comments are all too familiar when we asked businesses about their experience with Twitter.

Is Twitter an effective marketing tool for businesses that typically market using traditional means? Let’s take a look at the facts to see if we can get to the bottom of the Twitter question.

  • In February 2010 Twitter reported 1382% growth over the previous year, quite impressive by any standard
  • In February 2009 adults age 35-49 had the largest representation on Twitter, quite a surprising statistic for many businesses that assume Twitter is for kids
  • At the beginning of the year 2009, 750,000 people gained access to Twitter by way of their mobile devices, a clear indication that Twitter has integrated its way into our fast moving, always on the go society.
  • The average Twitter user heads for Twitter at least 14 times during any given month, that’s exposure that clearly demands the attention of most businesses and marketers.
  • The average Twitter user spends approximately 7-8 minutes on the Twitter once they arrive to the site. This is certainly not bad, considering the average web surfer typically remains on a single web page for only a few seconds and at most a minute or two.

For most companies, these statistics are simply to impressive to be ignored.  Setting up shop on Twitter can quickly and easily provide businesses with an additional communication channel to reach their existing customers as well as new prospects. Twitter is no longer a tool for kids, its serious business and businesses are jumping on board quickly once they gain full understanding of the marketing benefits of Tweeting.

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