Geo-Targeting Using Twitter Marketing
Written on April 3, 2010 by twittermarketer
Filed Under: Twitter Marketing
For months local businesses have pondered the idea of the using Twitter marketing and advertising to reach local customers and prospects. Sure, Twitter is a great tool for distributing content about products, services or even communicating with customer and prospects but can it be used to geographically target specific regions of the country or possibly targeted geographical market segments.
The answer to this question lies in the beauty of Twitter geo-targeting combined with a unique list of followers developed by targeting relevant keywords within your business niche.
As you develop a targeted list of followers it becomes easier to geo-target your list with the help of the Twitter‘s “tweet with your location” feature.
This feature allows you to selectively add location information to your tweets. It is important to understand that this is an optional feature that adds your location information to individual tweets as you compose your Twitter content.
The location feature is available on desktop applications and/or mobile devices that support the feature. When you compose and send a tweet the location information that is shared publicly can be either your exact location (your coordinates) or your place (like a neighborhood or town). You can easily turn “Tweet with Location” on or off at any time. This will clear your location before you tweet for messages that do not require geo-targeting. You can also opt to delete all your past location data with a single click which makes the functionality of this feature even easier to manage.
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