TwitterStash

Geo-Targeting Using Twitter Marketing

Written on April 3, 2010 by twittermarketer

Filed Under: Twitter Marketing

For months local businesses have pondered the idea of the using Twitter marketing and advertising to reach local customers and prospects. Sure, Twitter is a great tool for distributing content about products, services or even communicating with customer and prospects but can it be used to geographically target specific regions of the country or possibly targeted geographical market segments.

The answer to this question lies in the beauty of Twitter geo-targeting combined with a unique list of followers developed by targeting relevant keywords within your business niche.

As you develop a targeted list of followers it becomes easier to geo-target your list with the help of the Twitter‘s “tweet with your location” feature.

This feature allows you to selectively add location information to your tweets.  It is important to understand that this is an optional feature that adds your location information to individual tweets as you compose your Twitter content.

The location feature is available on desktop applications and/or mobile devices that support the feature. When you compose and send a tweet the location information that is shared publicly can be either your exact location (your coordinates) or your place (like a neighborhood or town). You can easily turn “Tweet with Location” on or off at any time. This will clear your location before you tweet for messages that do not require geo-targeting. You can also opt to delete all your past location data with a single click which makes the functionality of this feature even easier to manage.

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To Tweet or Not To Tweet, That Is The Question…

Written on April 3, 2010 by twittermarketer

Filed Under: Twitter Marketing

You see it everywhere, “Follow Us On Twitter”.  Does this phenomenon fit your business model or is it simply a fad? That’s the question that many business owners, CEO’s and savvy managers find themselves addressing these days. What is the advantage of using Twitter for your business?

“Isn’t Twitter simply a tool for “the young crowd”? This is a question that’s often asked by business owners, marketing managers and those more familiar with traditional marketing channels.  “I’ve tried it a time or two but it seems to be awkward to use and I simply don’t get it”, a mid-level executive explains. These comments are all too familiar when we asked businesses about their experience with Twitter.

Is Twitter an effective marketing tool for businesses that typically market using traditional means? Let’s take a look at the facts to see if we can get to the bottom of the Twitter question.

• In February 2010 Twitter reported 1382% growth over the previous year, quite impressive by any standard
• In February 2009 adults age 35-49 had the largest representation on Twitter, quite a surprising statistic for many businesses that assume Twitter is for kids
  
• At the beginning of the year 2009, 750,000 people gained access to Twitter by way of their mobile devices, a clear indication that Twitter has integrated its way into our fast moving, always on the go society.
  
• The average Twitter user heads for Twitter at least 14 times during any given month, that’s exposure that clearly demands the attention of most businesses and marketers.
  
• The average Twitter user spends approximately 7-8 minutes on the Twitter once they arrive to the site. This is certainly not bad, considering the average web surfer typically remains on a single web page for only a few seconds and at most a minute or two.

For most companies, these statistics are simply to impressive to be ignored.  Setting up shop on Twitter can quickly and easily provide businesses with an additional communication channel to reach their existing customers as well as new prospects. Twitter is no longer a tool for kids, its serious business and businesses are jumping on board quickly once they gain full understanding of the marketing benefits of Tweeting.

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