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Posts Tagged twitter operators

Using Twitter Operators for Market Targeting

Written on October 14, 2015 by

Filed Under: Twitter Marketing

Using Twitter Operators for Market Targeting

Though Twitter is an excellent tool for targeting specific niches, many businesses have yet to harness the full power of Twitter’s advanced search capabilities. These useful features can fine tune your online marketing efforts and energize your Twitter advertising campaigns.

In fact, one of the most useful features offered by Twitter is the advanced search feature. Understanding Twitter’s advanced search feature can help you “zero in” on specific followers, conversations and topics relevant to your Twitter market segment.

Let’s take a look at a few of the advanced Twitter search operators that can help businesses take full advantage of their Twitter marketing campaigns.

Using the Twitter “Location” Search Filter

By simply using the “near:” operator you can filter tweets that mention specific content relative to your “targeted keyword” and add an identifiable locale indicator. This approach is extremely useful when you want to target Tweeters in specific locations.

For example, I might use a specific location filter to find people mentioning Bowties (a men’s store in Chicago) without finding every mention of the garment that men wear, or other non-relevant results, the filter might look like this:

  • bowties near:Chicago
  • bowties near:Chicago within:20mi

Searching by location can be extremely useful, but it is important to keep in mind that your advanced search will miss specific tweets from people with invalid, bogus or improperly formatted location information. Recently, the location search was almost rendered useless when many users around the world opted to set their Twitter location to Tehran, Iran during the Iranian elections and political unrest. Of course, this totally skewed the effective use of this filter because of invalid location information settings of users. Regardless of the occasional drawbacks and glitches, filtering your Twitter searches by locale can geographically target your Twitter marketing.

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Turbo Charging Your Company’s Twitter Marketing Debut…

Written on September 28, 2015 by

Filed Under: Twitter Marketing

Using Twitter for business has become a viable marketing and communication source for most businesses.  The way in which businesses capitalized on their Twitter presence is varied and has also evolved since Twitter’s inception. Primarily businesses are using Twitter as an informative tool or a tool to establish and engage customers and prospects in conversation.

If you’re developing a Twitter strategy for your business it is very important to establish your goals with respect to your Twitter marketing. There are two main questions that you need to address when developing your Twitter campaigns.

1 – Will we use our Twitter campaign to inform customers about our brand and products? This approach is typically most prominent when businesses launch their inaugural campaigns.

2- Will we use our Twitter campaign to interact with customers and prospects to drive conversations about our product or service?

This approach also works well, however it is important to note that using Twitter to stir conversation with customers can quickly evolve into an extension of your customer service department which may or may not expose customer service issues to quite a large audience. Conversely, if properly orchestrated Twitter can serve as an additional soundboard for positive buzz about your company.

Most firms that use Twitter for business initially take the “let’s poke it with a stick and see what happens” approach. This approach can lead to varied results due to the lack of well defined goals.

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